On Tuesday, March 18, 2013, Crowell & Moring’s Advertising & Product Risk Management Group will present its second annual seminar on crisis management. The program will take place in Crowell & Moring’s Washington, D.C. office (1001 Pennsylvania Avenue, NW). Legal, business and public relations professionals will examine ways to reduce, and in some cases eliminate, the risk of a product crisis throughout the product lifecycle. From concept design through product launch, our panelists will discuss their approaches to minimizing the risk of product defects, port seizures, advertising claims, and class action litigation.
We invite you to participate in an interactive program addressing how innovative design, regulatory compliance and effective advertising can help speed your products to market. For those situations when safety concerns do arise, our panels will offer creative advice on how to react to product crises with rapid response while addressing media and litigation concerns.
Confirmed panelists for the full-day program include speakers from Volkswagen, Exponent, DuPont, Stericycle, Clorox, FTC’s Division of Advertising Practices, CBP, and CPSC, among other organizations.
We also invite you to be our dinner guest on March 18 at The Hamilton, 600 14th Street, NW, Washington, DC. There is no fee for the program or dinner, but space is limited.
Click here to register.
AGENDA
8:30 — 9:00 Registration and Networking Breakfast
9:00 — 9:05 Welcome
9:05 — 10:05 Innovation Done Well: Designing Away Risk
10:05 — 11:05 How Internal Policies & Practices Can Prevent—or Fuel—a Crisis: Concurrent Panels
· Handling a Mass Tort Litigation Claims Process
· Analyzing Agency Reporting of Cross-Border Product Incidents
· Managing a Product Recall Crisis
11:05 — 11:20 Break
11:20 — 12:20 It’s A Competitive Jungle Out There: How to Advertise Effectively And Within The Lines—and Defend Your Product Against Rivals
12:20 — 1:20 Lunch
1:20 — 2:20 Border Control Limbo: Minimizing Delays and Managing the Mechanics
2:20 — 3:20 Front Page Problems: Defending Your Product and Brand in the Press & Public Policy Arenas
3:20 — 3:35 Break
3:35 — 4:35 You Just Got Served—Now What? Navigating High-Profile Litigation and Enforcement
4:35 — 4:45 Closing Remarks
4:45 — 6:00 Networking Reception
Click here to register.