Next week, advertising and product risk management partners Chris Cole and Cheri Falvey and privacy and cybersecurity counsel Liz Blumenfeld will participate in the Brand Activation Association’s (formerly the Promotion Marketing Association) 35th Annual Marketing Law Conference in Chicago, Illinois. Chris Cole will moderate a panel entitled “What’s in a Claim? Principles and Requirements of Claim Substantiation.” Information about the conference agenda can be found here. In addition, Cheri Falvey has written an article for the conference, entitled “’Natural’ & ‘Sustainable’: Risks of Using Undefined Terms in Food Marketing.” Cheri’s article addresses common complications and legal risks arising from the failure of the FTC and FDA to define the terms “natural” and “sustainable.” These terms are frequently used in marketing and can convey a variety of meanings to consumers. The full version of Cheri’s article can be found here.