On March 5, Lauren Aronson will moderate the panel, “Guidance on Reliable Testing to Support your Advertising Claims,” at the National Advertising Division’s West Coast Conference. Joining Lauren will be Benjamin Sarbo – Product Development Lead at Kimberly-Clark, Ray Iveson – Director and Senior Research Fellow, The Duracell Company, and Martin Zwerling – Deputy Director, NAD.
The panel will cover issues related to testing products to support advertising claims. Using real-life product examples, they will discuss key questions that advertising should address, including Is there an industry standard or, in the absence of an industry standard, what type of test method is reasonable and reliable? Is the test method consumer relevant? Do the test results correlate to the claim? This panel will explore these challenges from the perspective of in-house R&D, an in-house lawyer, and outside counsel.
Click here to register for the event.