Retail & Consumer Products Law Observer

Retail & Consumer Products Law Observer

Legal Insight for the Retail and Consumer Products Industry

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Holding Agencies Accountable: Ad Agency Agrees to Pay Largest Penalty Ever for False Advertising

Posted in Advertising & Product Risk Management
In the largest-ever penalty issued against an ad agency, the Federal Trade Commission announced that Marketing Architects, Inc. (MAI) agreed to pay $2 million dollars to settle a false advertising complaint filed with the FTC and the State of Maine Attorney General’s Office. The ad agency came to the FTC’s attention after the Commission settled… Continue Reading