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Jeffrey Handelman

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In a decision to be applauded by brand owners throughout the country, the Supreme Court clarified the balance between trademark rights and First Amendment interests in its decision in the Jack Daniel’s case, Jack Daniel’s Props., Inc. v. VIP Prods. LLC, No. 22-148 (June 8, 2023).  Vacating the judgment of the U.S. Court of Appeals for the Ninth Circuit, the Court held that an accused infringer does not receive special First Amendment protection when it has used a trademark to designate the source of its own goods.  Such use is subject to the traditional test for likelihood of confusion, the Court held, not a threshold test derived from the First Amendment such as that contained in Rogers v. Grimaldi, 875 F.2d 994 (2d Cir. 1989).[1]Continue Reading A Win for Brand Owners as Jack Daniel’s Escapes the Doghouse in Supreme Court Ruling

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For months, Jack Daniel’s has had a bone to pick with VIP Products, the manufacturer of a parody dog toy called “Bad Spaniels.” In Jack Daniel’s Properties Inc. v. VIP Products, claims of trademark infringement and dilution by tarnishment were raised against the dog toymaker. The Bad Spaniels dog toy at the center of this dispute is shaped and colored like a Jack Daniel’s bottle, with similarly stylized labels stating “Bad Spaniels,” “The Old No. 2,” and “on your Tennessee Carpet.” Regardless of one’s whiskey preferences, this case may leave quite the aftertaste on trademark use in expressive works as it rests at the intersection between trademark law and the First Amendment.Continue Reading Jack Daniel’s in the Doghouse: SCOTUS Opines on First Amendment and Trademark Law