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Kristof Roox is co-managing partner of Crowell & Moring’s Brussels Office. He is a partner in the Intellectual Property Group and focuses on IP litigation, and in particular on complex patent litigation in the life sciences sector. With 25 years’ experience, Kristof has an impressive reputation before the Belgian civil and administrative courts, and before regulatory authorities. He is also widely respected for his pragmatic and creative approach to solving business disputes and for his to-the-point counselling.

While fashion lovers throughout the European Union will surely be familiar with the pattern, the General Court held that luxury fashion house Louis Vuitton failed to demonstrate that its trademark checkerboard ‘Damier Azur’ pattern, had acquired distinctiveness through use throughout the European Union.Continue Reading If Louis Vuitton Cannot Prove Acquired Distinctiveness, Can You? Checking In After the Louis Vuitton ‘Damier Azur’ Case