
While fashion lovers throughout the European Union will surely be familiar with the pattern, the General Court held that luxury fashion house Louis Vuitton failed to demonstrate that its trademark checkerboard ‘Damier Azur’ pattern, had acquired distinctiveness through use throughout the European Union.Continue Reading If Louis Vuitton Cannot Prove Acquired Distinctiveness, Can You? Checking In After the Louis Vuitton ‘Damier Azur’ Case