
In March 2023, the White House published its National Strategy to Advance Privacy-Preserving Data Sharing and Analytics. Buried in the report was a quiet, but notable, concern related to the possibility of deanonymizing a consumer due to “insufficient disassociability”. See Report, pg. 6. A new wave of class action lawsuits in California—already over three dozen at the time of writing—now seeks to turn a spotlight on these practices, claiming that companies are using “grey market” data to match user patterns with personal identifiable information (PII).
Continue Reading Another Wave of California Privacy Suits—Deanonymization as “Doxing”