
In March 2023, the White House published its National Strategy to Advance Privacy-Preserving Data Sharing and Analytics. Buried in the report was a quiet, but notable, concern related to the possibility of deanonymizing a consumer due to “insufficient disassociability”. See Report, pg. 6. A new wave of class action lawsuits in California—already over three dozen at the time of writing—now seeks to turn a spotlight on these practices, claiming that companies are using “grey market” data to match user patterns with personal identifiable information (PII).Continue Reading Another Wave of California Privacy Suits—Deanonymization as “Doxing”