Retail & Consumer Products Law Observer

Retail & Consumer Products Law Observer

Legal Insight for the Retail and Consumer Products Industry

Kevin C. Mayer

Kevin C. Mayer

Kevin C. Mayer is a partner and accomplished trial attorney in the Los Angeles office with deep experience litigating on behalf of clients in a wide variety of complex commercial and mass tort actions. He counsels clients facing regulatory enforcement at both the state and federal level. He has litigated and tried cases in multiple federal, state, territorial and tribal courts, as well as before government agencies and administrative bodies. He is counsel-of-record in some of the most important appellate decisions assisting the defense in tort litigation over the past 15 years. His clients include members of the oil and chemical, energy, pharmaceutical, medical device, industrial and consumer products, mining, manufacturing, entertainment, construction, and financial industries.

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FTC Warns Retailers to Police Their Products’ Deceptive Concussion Prevention Claims

Posted in Advertising & Product Risk Management, Product Liability & Torts
As the storm of concussion-related litigation continues to churn, the Federal Trade Commission is once again wading into its turbulent waters. In August, the FTC sent warning letters to five undisclosed “major” retailers, expressing concerns that athletic mouthguards are being advertised deceptively on the retailers’ web sites as helping to prevent concussions. These FTC letters… Continue Reading

The Questionable Benefits of California’s Prop 65 Reform

Posted in Advertising & Product Risk Management, Environment & Natural Resources
Many experts agree the California public has become immune to the warnings on goods and premises required by Proposition 65, the Safe Drinking Water and Toxic Enforcement Act of 1986. Instead of educating the public, the more notable outcome is a burgeoning cottage industry of plaintiff attorneys bringing frivolous “bounty hunter” enforcement lawsuits against businesses… Continue Reading