The deadline for complying with new Telephone Consumer Protection Act (TCPA) regulations is on Wednesday, October 16, 2013. The new rules, promulgated by the FCC in 2012, govern the circumstances under which telemarketers can contact consumers. Non-compliance puts both telemarketers and those companies that they act “on behalf of” at potential risk. As of October 16, companies that utilize mass marketing through auto-dialers, predictive dialers, and pre-records (commonly known as “telemarketing robocalls”) must obtain “prior express written consent” before calling residential and mobile phones. The new rule applies to both text messages and voice calls.