Navigating a Shifting Landscape 

The U.S. pet industry is booming—an estimated $143.6 billion market in 2023, with over 152 million American households that own at least one pet. Alongside this growth, however, comes increasing scrutiny regarding the safety of pet products. Recent high-profile incidents, such as Petmate’s nationwide recall of Pet Zone pet toys due to non-compliant button cell batteries, have highlighted not only the risks to pets and households, but also the potential for significant financial and reputational harm to companies.