On Wednesday, September 16, 2015, Advertising and Product Risk Management partners Cheri Falvey and David Ervin and Intellectual Property and Legal Affairs Counsel for the Ralph Lauren Corporation, Tracie Chesterman, presented at an exclusive breakfast hosted by Crowell & Moring and Women’s Wear Daily. The speakers discussed the “New Rules of Digital Marketing” and provided a roadmap for avoiding legal and regulatory pitfalls. Among other topics, Ms. Falvey and Mr. Ervin provided an overview of  key legal considerations when releasing internet-connected wearables into the market and to manage the lifecycle of the product — from design through marketing and brand protection.