Retail & Consumer Products Law Observer

Retail & Consumer Products Law Observer

Legal Insight for the Retail and Consumer Products Industry

Tag Archives: digital media

Ad Fraud and Programmatic Buying Are Eroding Trust in Digital Media

Posted in Advertising & Product Risk Management, Antitrust & Claims Recovery
This year, digital media spending is expected to outstrip spending on traditional media, such as television and print. Advertisers, lured by the promise of precise targeting, better ability to measure return on investment, and changing consumer media consumption patterns, have poured money into digital at an almost exponential rate. And, while there are studies (largely… Continue Reading

WEBINAR: The Fusion of Fashion & Technology (Oct. 20, 2-3 pm ET)

Posted in Advertising & Product Risk Management, Events, International Trade, IP/Brand Protection
Crowell & Moring is partnering with the United States Fashion Industry Association (USFIA) for an October 20 webinar covering the emerging legal landscape for the fashion industry in the digital media age. The webinar will run from 2:00 to 3:00 pm ET and will explore how to: Best protect your intellectual property rights as fashion… Continue Reading