Green Guides

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In the recent AdAge article, ESG Advertising Demands More Than Mere Legal Compliance, Chris Cole shares his thoughts on the five best practices for how companies advertise their ESG efforts:

  1. Advertise honestly about accurately measurable improvements
  2. Qualify with reference to metrics or uncertainty to put statement into context
  3. Use well-established standards for communication
  4. Do

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On January 12, Antitrust/Torts/Products Risk Management partner Bridget Calhoun presented “Making the Most of ‘Green’ Marketing” to the National Retail Federation’s (NRF) General Counsel’s Forum in NYC.  Bridget discussed the Federal Trade Commission’s new proposed revisions to its’ “Green Guides” on the use of environmental marketing claims – a hot topic for advertisers.  The FTC…